Mälardalens högskola samlar forskare, privat och offentlig sektor för att diskutera hur evidens är en viktig marknadsföringsstrategi för att lyckas med implementering av välfärdsteknik. Medverkande är:
- Katarzyna Kolasa, Professor of Health Economics, Kozminski University, Poland – What kind of evidence is needed in the value proposition of health and welfare technologies? Lessons from the Pharma and MedTech industry
- Martin Lehmann, OxeHealth – Why is evidence important in marketing of health and welfare technologies? Perspectives from the industry
- Mattias Kyhlstedt, Health Outcomes Institute – Challenges of the evidence gap between the industry and health systems regarding health and welfare technologies
Den 4 mars kl. 15.00 – 16.00 arrangeras webinariet Real world evidence as a marketing strategy for health and welfare technologies.
