Webinar: Real world evidence as a marketing strategy for health and welfare technologies

Webinar: Real-world evidence as a marketing strategy for health and welfare technologies

Mälardalens högskola samlar forskare, privat och offentlig sektor för att diskutera hur evidens är en viktig marknadsföringsstrategi för att lyckas med implementering av välfärdsteknik. Medverkande är:

  • Katarzyna Kolasa, Professor of Health Economics, Kozminski University, Poland – What kind of evidence is needed in the value proposition of health and welfare technologies? Lessons from the Pharma and MedTech industry
  • Martin Lehmann, OxeHealth – Why is evidence important in marketing of health and welfare technologies? Perspectives from the industry
  • Mattias Kyhlstedt, Health Outcomes Institute – Challenges of the evidence gap between the industry and health systems regarding health and welfare technologies

Den 4 mars kl. 15.00 – 16.00 arrangeras webinariet Real world evidence as a marketing strategy for health and welfare technologies.